Social Media Mobile App
VOORTEX
Company Overview
Voortex is a young startup working towards launching a social media mobile app for iOS and Android. They target the young milennial and Gen Z population by focusing on real-time video and live-streaming content.
My Role
I was a lead designer in developing the newsfeed and global navigation elements for Voortex app. Our process involved extensive background research including secondary research, interviewing, and competitive analysis which lead to our final content-focused minimalist design.
User Research
Our research process included secondary research on our target users (milennials & Gen-Z) as well as conducting interviews with regular social media app users to prioritize our features.
Insights:
Live-streaming is becoming more popular and favorable among the younger generations
Users like the ability to interact with posts and content
Saving content for later is an important feature that is often overlooked
Users prefer swiping interactions
Information Architecture
In order to determine the bottom bar global navigation for Voortex app, we created examined popular social media apps and created a competitive analysis chart to determine conventional navigational organization.
Interface Design
Summary
The Voortex app newsfeed is designed to be as engaging and intuitive as possible for the younger generations, while maintaining a minimalist interface that maximizes the ability of the user to enjoy video and live-streaming content.