Photographer App Dashboard

TWENTY20

 
 

Product Overview

The Twenty20 app is an iOS app that allows anyone to easily upload photos from their phone onto a stock photography marketplace and immediately list them for sale.

It also provides amateur and professional photographers with their own community where they can follow each other, interact with photos, and enter daily photo challenges with cash prizes.

 

The Problem

Twenty20 has a diverse community of photographers who use the product in different ways and had to level the user experience for every type of photographer at every skill level.

 

Project Goals

  • Help users easily track metrics from all the different features of the app

  • Encourage users to explore whichever features they are underutilizing

  • Make the product more fun for every type of user

 

My Process

  • Identified different types of users’ individual needs and pain points through a survey that gathered 300+ responses as well as 3 initial user interviews

  • Created personas that represented every type of user

  • Explored different design concepts in the form of wireframes based on project goals

  • Obtained feedback on prototyped designs through usability testing.

 

User Personas

 
 
 

User Interview Samples

 

Research Insights

  • Users want as much information and data pertaining to sales as they can get

  • Different personas have different needs and focus on different parts of the app

  • Users love access to information that can help improve their skills

  • Users love honors and other methods of gamified reinforcement

Solution

  • Create an in-app dashboard that highlights users’ progress and metrics for different app features on a monthly as well as an all-time basis

  • Develop a dashboard element that allows users to view their top-selling photos, a feature that was highly requested in the discovery process

  • Gamify user behaviors that create impact such as uploading and interacting with the community 

  • Include a link to “Twenty20 Tips & Tricks” which can help users learn how to improve their photography skills and success on the app

 

Initial Wireframes & Concepts

 

Final Designs

 
 

Impact

  • Users reported enjoying the dashboard overall, particularly the visibility into their Top Selling Photos

  • Data showed a statistically significant increase in photo uploads and photo metadata completion

 

Future Considerations

  • Data did not show a statistically significant increase in community-oriented behaviors. 

 

Summary

We created an in-app dashboard that addressed different types of photographers’ needs and pain points that we identified through survey responses and user interviews. Users responded with positive feedback and we were successful in increasing user behavior around uploading and adding metadata. We did not see an increase in community-oriented behaviors and plan to improve that in the future.