Pricing Page

Getty Images

*sensitive information has been altered for confidentiality reasons

 
 

Company Overview

Getty Images is a leading provider of high-quality visual content, offering a wide range of licensed photos, videos, and music for businesses and individuals. Its products include Ultrapacks, large bundles of premium images, as well as single asset licensing and enterprise solutions. The goal is to provide accessible, scalable content for a variety of creative and marketing needs.

 

The Problem

The pricing page currently features an outdated design and lacks an intuitive, user-friendly layout that effectively highlights Getty's full range of products. This results in missed opportunities to drive additional revenue, especially from Ultrapacks, which are prominently featured at the top of the page.

 

Project Goals

Refine UI & enhance User Experience

  • Improve the clarity and usability of the GI Pricing Page

  • Attract higher-quality leads through clearer messaging and design.

Promote Ultrapacks

  • Increase unassisted Ultrapacks conversions by clearly communicating value and pricing.

  • Highlight larger Ultrapacks available through the sales team to drive additional assisted revenue.

Better showcase the full range of products offered

  • Make product offerings—Single Asset Licensing, Ultrapacks, Enterprise Solutions, and AI Gen—easier to understand at a glance, reducing customer effort.

 

Team Process

The Team

  • The design team consisted of 1 product designer (myself) and one content designer

Our Approach

  • Redesign and modernize the UI of the current pricing page, remove unnecessary elements, and enhance the user experience of purchasing ultrapacks

  • We also wanted to make sure all of Getty’s products were highlighted and promoted on the page clearly at a glance

 

Current Experience

 

Wireframe

 

Final Designs

 

Testing & KPIs

The final designs are currently undergoing an A/B test and its SEO traffic, downloads, and revenue are being monitored on a monthly basis

 

Summary

This project focused on redesigning Getty Images' outdated pricing page to improve its user experience and better showcase the company's range of products, including Ultrapacks, Single Asset Licensing, and Enterprise Solutions. The primary goal was to enhance clarity and usability, increase conversions, and make the page more intuitive to navigate. As the lead product designer, I worked with a content designer to refine the UI and ensure key offerings were easy to understand, while also promoting larger Ultrapacks through the sales team. The final designs are currently undergoing A/B testing, with metrics like SEO traffic, downloads, and revenue being tracked to evaluate performance.